Although the NACFB Commercial Finance Expo took place on the 21st June this year, the hard work started the night before. Not as you might expect the struggle to make the stand look inviting, but the evening drinks party hosted by the NACFB.
The event was hosted at the Genting Hotel on the National Exhibition Centre campus and brought all the exhibitors together for welcome drinks in the Highline Bar. The entire Signature sales team attended along with our underwriter Rajni and our CEO Tony Gilbertson.
Most of the lending market and the larger brokers like us were there, so there was a lot of networking and a healthy exchange of views on the status of the bridging market at the moment. For some it appears a difficult period, with a few hinting that our extremely competitive 0.45% rate, high LTV and quick decisions were exacerbating the situation.
It was the first major Expo since joining Signature for a couple of our BDMs, with both Danny and Gary meeting and chatting with old friends and colleagues, whilst taking the opportunity to explain what a good career choice Signature has been.
It was interesting to witness that our collective experience and longevity in the sector, meant that between the team, we knew just about everybody at the function.
The show itself kicked off at 9.30am the next morning, which happily wasn’t too early despite the drinks reception the previous evening. Our exhibition stand attracted a steady stream of visitors throughout the day, hopefully drawn by news of our rates, high-quality service and friendly, helpful attitude.
Some might argue that our ‘flair cocktail bar’ was a bigger reason to drop by, to witness the entertaining creation of non-alcoholic ‘mocktails’, produced in the Signature lime green – perfect for refreshing wilted souls on what was a surprisingly warm and sunny day.
The show as usual offered access to a wide variety of lenders, with around 1500 brokers visiting to understand what was on offer and who had the best products.
Happily, the extra investment made to secure a good location in Hall 3a at the NEC, along with our mocktails proved a good draw and footfall towards and onto our stand was good all day, although it tailed off towards the close around 4.00pm.
The attendees followed the pattern of previous NACFB Expos Signature Private Finance has exhibited at, being in the main, interested in what products and rates we had to offer, along with how we can help them increase the business they do with their clients.
It was interesting to note that in amongst all the visitors to our stand, we had a good number there to discuss specific cases, which was gratifying. Some of the brokers that turned up to see us, were meeting us for the first time and having impressed with our product range and in-house capabilities, we hope they will become regular introducers to Signature.
The best compliment we can pay the show and its organisers is that a month on from the show, we are still arranging meetings with brokers that came to our stand. And these meetings are mostly to look at cases with a discussion about figures, which is always nice.
Here’s to the next one and busy BDMs.